Wine bottle & product photography, shot in our Napa studio
Studio-lit bottle and label images for Napa and Sonoma wineries, plus clean product shots for local makers and shops.
Your bottle is often the first thing a buyer sees online. We photograph bottles and labels in our studio: clean front heroes on white or transparent backgrounds, styled beauty shots, and release and club kits. Each one is retouched so the label reads straight and the glass looks clean. A whole lineup is shot with matching angle and lighting, so it looks consistent side by side. Files are delivered 3–5 business days after your bottles arrive.
Bottle and label photography for wineries
- E-commerce and trade: front heroes on pure white plus a transparent PNG, ready for your online store, sell sheets and distributor catalogs, without reshooting for each one
- Clear glass done right: an extra lighting pass for white, rosé, sparkling and clear bottles
- Label approval: front, three-quarter and back angles, color-matched to your print proof when you supply one
- Launches and clubs: kits for new releases and wine club shipments
- Styled beauty shots: props, glassware, texture or dark, moody setups for homepage heroes and club launches
Product photos for makers and shops
The same studio setup works for other products. Book a studio half or full day to shoot a full lineup, mixing white-background shots and styled setups. Or bring us to your shop when products can't leave.
Product & bottle packages
Bottle on White
- One bottle: front hero on pure white or transparent
- Label straightened, dust and reflections cleaned up
- Web and print JPEG plus transparent PNG
New Release Trio
- 3 bottles on white (front each)
- 1 styled beauty setup shared across the set
Label Approval Set
- 1 bottle, 3 angles (front, three-quarter, back) on white
- Color-matched to your print proof when you supply one
Bottle Beauty
- 1 styled hero setup (props, glassware, texture, or dark and moody)
- Up to 3 final selects
Studio Product Half Day
- Up to about 4 hours in the studio
- Mix white and styled
- All edited finals from the session
Studio Product Full Day
- Up to about 8 hours in the studio
- All edited finals from the session
On-Location Product Half Day
- Bottles or products shot at your winery or shop
- When they can't leave
360° Bottle Spin
- A short HD spin clip of one bottle that lets shoppers turn it on your product page
Add-ons
| Add-on | Price |
|---|---|
| Extra angle or back label | +$30 per angle |
| Clear glass lighting (white, rosé, sparkling, clear) | +$15 per bottle |
| Soft drop shadow or reflection version | +$20 per image |
| Vintage removal or label swap | $75 flat (simple) · $125/hr (complex) |
| Rush delivery (next business day after the shoot) | +$40 per bottle, or +25% of a kit |
| Local bottle pickup, Napa County | $55 |
| Local bottle pickup, Sonoma County | $75 |
| Local bottle return delivery, Napa County | $55 |
| Local bottle return delivery, Sonoma County | $75 |
| Return shipping handling (non-alcohol products, or through your licensed shipper) | $25 + carrier cost |
| Props and glassware | Included with Bottle Beauty · specialty props client-supplied or +$50 |
| Additional beauty selects beyond 3 | +$35 each |
| Vertical social crop set | +$25 per SKU |
| On-camera pour or splash clip | Quote |
How it works
- Book online. Pick a package or studio day, or contact us for a quote on a larger lineup.
- Get us your bottles. Drop them off at our Napa studio by appointment, ship them in, or add local pickup (Napa or Sonoma County).
- Studio shoot. We light, shoot and retouch each bottle or product.
- Delivery. Your finished files arrive in your private client portal 3–5 business days after your bottles or products arrive: high-res JPEG on white plus a transparent PNG for each approved angle. Need it faster? Add rush delivery.
How we handle your bottles
- Getting them here: drop off at our studio by appointment, add local pickup, or ship them in prepaid with a packing list that lists each item's wholesale value. Declare that value and insure the shipment with your carrier. Items are your carrier's responsibility until we confirm receipt in writing.
- Getting them back: pick them up at the studio, or add local return delivery: $55 in Napa County, $75 in Sonoma County.
- Return shipping: we don't ship wine or other alcohol by carrier ourselves. Return shipping for wine goes through your own licensed shipper, at your cost. Non-alcohol products can go back on a prepaid label you provide.
- Unclaimed bottles: if bottles aren't collected within 30 days of our notice that your images are complete, or you decline a return, we donate sealed bottles to charity (or dispose of them lawfully). Opened bottles used for pours or styling may be discarded after the shoot.
- Liability: before your items arrive, declare their wholesale value in writing. If something is damaged while in our care, our liability is limited to 50% of that documented wholesale value. We don't insure client property, so keep your items covered under your own insurance. Full terms are in our booking terms.
- Condition: items may show handling marks from the shoot and may not be suitable for retail sale.
How you can use your photos and video
- Your marketing, forever: you get a perpetual, non-exclusive license to use the media in your own marketing (your website, online store, social media, email, print and wine club) and in paid ads.
- We keep the copyright. Need full ownership? Copyright buyouts are available by quote.
- Quoted separately: distributor use, packaging and exclusive use.
- Press credit: for press and editorial use, we ask for a photo credit (e.g. “Photo: Valley Focus Media”).
- Portfolio: we may show the work in our portfolio by default. Prefer we didn't? Opt out in writing when you book.
Product photography FAQ
What files do I get?
A high-res JPEG on white and a transparent PNG for each approved angle, delivered to your private client portal.
How do I get my bottles to you?
Drop them off at our Napa studio by appointment, ship them in, or add local pickup: $55 in Napa County, $75 in Sonoma County.
How long does delivery take?
3–5 business days after your bottles or products arrive. Need it sooner? Rush delivery (next business day after the shoot) is +$40 per bottle, or +25% of a kit.
Will my whole lineup look consistent?
Yes. Every bottle in a lineup is shot with matching angle and lighting, so your products look like a set.
Do clear and sparkling bottles cost more?
Clear glass needs an extra lighting pass, so it's +$15 per bottle.
Can you match my label printer's proof?
Yes. The Label Approval Set ($149 per bottle) shoots three angles and color-matches them to your print proof when you supply one.
Can you ship my bottles back?
We don't ship wine by carrier ourselves. Pick them up, add local return delivery ($55 in Napa County, $75 in Sonoma County), or have your licensed shipper handle the return at your cost. Bottles unclaimed after 30 days are donated.
Can we use the photos in ads?
Yes. Your license is perpetual and non-exclusive, and it covers your own marketing (web, online store, social, email, print, wine club) and paid ads. Distributor, packaging and exclusive use are quoted separately.
Will my products appear in your portfolio?
Product work may appear in our portfolio and on our social media unless you opt out in writing when you book.
Who owns the copyright?
Valley Focus Media keeps the copyright. If you need a full copyright buyout, ask us for a quote.
Can you shoot at my winery or shop instead?
Yes. The On-Location Product Half Day is $999.
Book your bottle shoot
Choose a package or studio day online, or tell us about your lineup and we'll recommend the best fit.